We are excited to announce yet another partner for League of Legends Esports – AXE®! Through this multi-year esports sponsorship, the world’s No. 1 men’s fragrance brand will now be the official men’s grooming partner of League of Legends Esports’ global events: Mid-Season Invitational, World Championship, and All-Star Event. The partnership will launch immediately at the 2019 League of Legends World Championship with a fully integrated campaign, created by AXE with 72andSunny Amsterdam.