October 15, 2019
Axe signs on as official sponsor for League of Legends Championship Series

Participating in this sponsorship deal:

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We are excited to announce yet another partner for League of Legends Esports – AXE®! Through this multi-year esports sponsorship, the world’s No. 1 men’s fragrance brand will now be the official men’s grooming partner of League of Legends Esports’ global events: Mid-Season Invitational, World Championship, and All-Star Event. The partnership will launch immediately at the 2019 League of Legends World Championship with a fully integrated campaign, created by AXE with 72andSunny Amsterdam.
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