BACARDÍ® Rum Unleashes "BACARDI Untameable" Attitude in Canada with New Look, Feel and Marketing Campaign New, bold "BACARDÍ Untameable Since 1862" campaign launches in Canada Evocative TV, out of home, print, digital and grassroots ads inspire consumers to unleash their "Irrepressible Spirit" to live boldly and passionately Authentic, artisan, hand-drawn bat logos from 1900s inspire new design