November 06, 2014
Bank of America signs on as title sponsor for Bank of America 500

Participating in this sponsorship deal:

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The deal extends the bank’s five-year title sponsorship of NASCAR’s fall Sprint Cup race and also prolongs its partnerships with five tracks owned by Speedway Motorsports Inc. The short-term extension allows the bank to align the terms of its SMI partnerships with its International Speedway Corp. and NASCAR partnerships. As a result, it can negotiate its entire portfolio of NASCAR assets collectively in 2011.
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