September 17, 2019
Bayer Healthcare signs on as official sponsor for Ironman World Championship

Participating in this sponsorship deal:

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TAMPA, Fla. and WHIPPANY, N.J., Sept. 17, 2019 /PRNewswire/ -- IRONMAN®, a Wanda Sports Group company, along with Aleve®, the pain relief brand trusted by millions of Americans, is excited to announce a new partnership of the 2019 Vega IRONMAN® World Championship, the most iconic one-day endurance event in the world. Aleve® will sponsor the event's "No Pain, No Gain Mile Challenge," in which runners who achieve the quickest time in the sponsored mile will receive a prize provided by Aleve®.
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