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November 06, 2014
BB&T signs on as official sponsor for Atlantic Coast Conference

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BB&T Corp. made another big leap in sports marketing yesterday by becoming the official bank of the Atlantic Coast Conference. Terms of the deal were not announced, but it makes BB&T a corporate partner of the league, replacing RBC Bank. The partnership involves ACC Properties and Raycom Sports.
Read more at www2.journalnow.com »
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