November 06, 2014
Beko signs on as official sponsor for International Basketball Federation (FIBA)

Participating in this sponsorship deal:

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Home appliance brand Beko has agreed a global partnership with the International Basketball Federation (FIBA) until 2014.   The deal will see Beko, a subsidiary of Turkish durables and electronics company Arçelik, become the presenting sponsor of this summer’s EuroBasket in Slovenia as well as the inaugural FIBA Basketball World Cup in Spain in 2014.
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