December 10, 2015
Bell Canada signs on as official sponsor for Star Wars: The Force Awakens

Participating in this sponsorship deal:

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“They’ve got to approve story boards and be happy with them. My humble little script for an ad for mobile phones in Canada is reviewed by J.J. Abrams to make sure that the handling of that is exquisite,” said Rick Seifeddine, senior vice-president of brand at Bell Canada. “We had to demonstrate that whatever they were offering us in terms of access, we were offering them in sophisticated promotion.”
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