Chicago Bears disappointment on field last season may be put behind them after announcing a number of new corporate sponsorships and renewals off the field.Most significantly, the Chicago Bears welcomed Verizon as a new Hall of Fame Partner in 2011. Hall of Fame partners represent the highest commitment level to the Chicago Bears and are true pillars to the Chicago Bears business. Verizon and the Bears agreed to an exclusive, multi-year Hall of Fame Partnership that designates them as the “Official Wireless Provider of the Chicago Bears.” TThe Hall of Fame partnership encompasses many marquee promotional assets, including the entitlement of the Verizon Mezzanine concourse at Soldier Field and sponsorship of the media backdrop. Verizon and the Bears are also developing the first-ever Chicago Bears smartphone application launching later this fall. Additional elements also include various media assets, in-stadium branding, premium hospitality, and events. Verizon is the team’s eighth Hall of Fame partner joining: Chase (Presenting partner), Coca-Cola, Comcast, MillerCoors, Motorola, United Airlines, and University of Phoenix. The Bears also added three new official partners. Athletico expanded their long-standing “Proud Partner” relationship with the Bears by becoming exclusive with the team as the “Official Physical Therapy Partner of the Chicago Bears.” The relationship also includes AthletiCo as the exclusive provider of training services for the Chicago Bears Youth Football Camps as well as increased in-stadium presence including tri-vision signage, digital scoreboard signage, and a new videoboard feature. BP became a new “Official Partner” of the Bears including in-stadium signage, hospitality assets, and the title sponsor of the “BP Bears High School Player of the Week.” Each week of the high school football season, a high school football player will be recognized on the videoboard at a Bears home game. The award winner will designate a youth football organization of his or her choice to receive a monetary donation. Primesport became the Bears “Official Travel Partner of the Chicago Bears. PrimeSport will offer Bears fan an opportunity for exclusive travel packages to Bears away games including New Orleans, London, and Denver.Bears also announced sponsor renewals with Constellation Energy, Jewel-Osco, Merrill Lynch / U.S. Trust, Mitel, Best Buy, Illinois National Guard, Magellan Corporation,PowerShares, Vicks and Vienna Beef.
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