<p>Juventus is pleased to announce that Betfair will become the club’s Official Gaming and Betting Digital Partner for the coming seasons starting from 2017/18. <p>The agreement sees Juventus join forces with an industry leader in online gaming and an important presence in the Italian market since 2008 via www.betfair.it.<p>The bookmaker merged with Paddy Power in 2016 to create one of the biggest online gaming groups in the world, Paddy Power Betfair Plc.<p>As part of the partnership, Betfair will be able to use Juventus’ name and image rights in their promotional material in Italy and indeed around the world in Europe, America and Oceania.<p>Juve supporters can look forward to benefitting not only from exclusive online offers but also the chance to win extraordinary black and white experiences as a result.<p>Betfair branding will now be visible both inside Allianz Stadium, Juventus Training Center and in a variety of club publications across its digital channels.