Hamburg, August 17th 2018 – BILLY BOY and the European Esports organisation Unicorns of Love (UoL) agreed on a partnership, which sees the famous manufacturer of condoms and e.g. lubricants appointed as the official partner of the pink unicorns. The agreement includes a logo presence of BILLY BOY on the sleeve of the official UoL jerseys and is supplemented by various activation measures. The campaign partnership was brokered by Lagardère Sports, the comprehensive marketing partner of UoL, and will last until the end of 2018.
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