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November 06, 2014
Bimbo Bakeries signs on as official sponsor for United States Olympic and Paralympic Committee (USOPC)
Participating in this sponsorship deal:
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Bimbo Bakeries signs on as sponsor for United States Olympic and Paralympic Committee (USOPC)
Although it is an established consumer brand in the United States, recently the Oroweat label was acquired from the George Weston Ltd. family of bakery products by Mexico's Grupo Industrial Bimbo (BEAM-bo) in a $610 million transaction.
Read more at www.sportsbusinessdaily.com »
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