November 13, 2015
BioSteel signs on as official sponsor for Toronto Raptors

Participating in this sponsorship deal:

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“This is a $50-million facility. Selling naming rights to it was important if we could find the right partner,” said Dave Hopkinson, MLSE’s chief commercial officer. “It’s an ideal brand marriage. This isn’t simply putting a name on a facility. It’s an integrated partnership.”
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