January 12, 2015
Bloomingdale's signs on as official sponsor for National Basketball Association

Participating in this sponsorship deal:

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Bloomingdale’s is celebrating the National Basketball Association’s (NBA) 64th NBA All-Star Game in a big way with 16 basketball-inspired shops filled with NBA team and All-Star merchandise, one-on-one style videos with star shooting guard James Harden, a unique partnership with GQ, and an auction benefiting Mentoring USA to win the ultimate All-Star Game weekend in New York City.
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