November 06, 2014
Blue Cross Blue Shield signs on as official sponsor for Blue Zones

Participating in this sponsorship deal:

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FORT WORTH, Texas, May 21, 2014 (BUSINESS WIRE) --Fort Worth leaders are partnering with Blue Zones and Healthways to improve the well-being of the City’s residents, and Blue Zones Project in Fort Worth is one step closer to becoming a reality thanks to a generous $5 million Charter Sponsorship from Blue Cross and Blue Shield of Texas (BCBSTX). Of that sponsorship, $2.5 million is in the form of a Community Catalyst Grant to encourage community participation by matching donations dollar-for-dollar. This community-wide effort will result in lowered health care costs, increased productivity and improved quality of life for Fort Worth residents.
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