November 18, 2014
Blue Cross Blue Shield signs on as official sponsor for Detroit Pistons

Participating in this sponsorship deal:

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DETROIT, Oct. 3, 2014 /PRNewswire/ -- In an effort to encourage Michigan children to get physically active and develop healthier habits, Blue Cross Blue Shield of Michigan is partnering with the Detroit Pistons as the first-ever presenting sponsor of the Mob Squad, the youth hip hop and jazz dance crew that performs at Detroit Pistons' games at the Palace in Auburn Hills. The sponsorship supports Blue Cross' ongoing commitment to children's health and its #MIKidsCan campaign – an initiative focused on encouraging kids to adopt healthy habits early in life that are more likely to be carried into adulthood.
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