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November 06, 2014
BMW signs on as title sponsor for Crosstown Cup

Participating in this sponsorship deal:

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The nationally iconic crosstown rivalry all-sports competition between USC and UCLA will have a new presenting partner and trophy starting this fall. The Southern California BMW Centers will be the exclusive sponsor of the unique rivalry series and will present the winner with the SoCal BMW Crosstown Cup, formally known as The Gauntlet.
Read more at www.usctrojans.com »
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