November 06, 2014
BNP Paribas signs on as for French Open

Participating in this sponsorship deal:

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The correct answer, BNP Paribas, and the company’s tennis story is largely unknown outside of the bank’s home country of France, despite BNP being the French Open’s principal sponsor and having plans to spend at least 25 million euros ($32 million based on current conversion rates) in the sport in 2010.
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