One of the ways it does this is through its sponsorship of AlphaLab Gear’s National Hardware Cup competition. With this sponsorship, Bosch seeks to advance the speed of technological innovation, while encouraging the enthusiasm for innovative success among its associates. AlphaLab Gear presented the $50,000 grand prize investment from venture capital firm Startbot to the creators of the winning product, Lucid Cam, which is the world’s first 3D consumer camera for virtual reality. The announcement took place on May 11 in Pittsburgh – a city in which Bosch has demonstrated its innovative capabilities.