Snapshot
November 06, 2014
Braun signs on as official sponsor for Russell Wilson

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CINCINNATI, Aug 07, 2014 (BUSINESS WIRE) --Today, Braun, a member of the Procter & Gamble family, unveiled its new branding campaign – #FaceGreatness with Braun Confidence. The consumer-facing print and TV advertisements – as well as digitalvideo, socialmarketing, and brand packaging – feature the NFL, as well as Braun’s new U.S. spokesperson, Seattle Seahawks Super Bowl champion quarterback, Russell Wilson. The #FaceGreatness initiative – which began with covert social media “peptalk” engagement with Russell Wilson this week – officially launched today via national print advertising, onlinevideos and digital content on Braun’s website and socialproperties. The campaign was developed to encourage men to be confident, to chase their dreams, and to never give up on their quest to achieve greatness.
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