Snapshot
January 20, 2017
BSkyB signs on as licensee for Tough Mudder

Participating in this sponsorship deal:

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Sky UK Limited and Tough Mudder Inc., the leading active lifestyle brand, today announced a video content partnership that brings Tough Mudder to digital and linear platforms on Sky Sports. Beginning in January, Sky Sports Mix will give viewers an in-depth look into all the action from the 2016 World’s Toughest Mudder, the grueling 24-hour extreme endurance race in which participants and teams compete to be named the World’s Toughest Mudder Champion.
Read more at https://sg.finance.yahoo.com »
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