April 25, 2016
Bud Light signs on as title sponsor for Bud Light All-Stars

Participating in this sponsorship deal:

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Today Bud Light announced that its taking a radical expansion into the 21st century digital realm of esports with the unveiling of the Bud Light All-Stars program. The Bud Light All-Stars will land on the scene this spring and bring fans the top North American esports athletes from across some of the most competitive games being played today.
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