November 06, 2014
Budweiser signs on as title sponsor for Daytona Speedweeks

Participating in this sponsorship deal:

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Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks –the ten-day stretch of stock-car races from the Shootout to the Daytona 500®.  Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500.  These enhancements to Budweiser’s partnership with DIS will replace the brand’s existing entitlement of the season-opening, non-points Shootout.
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