ATLANTA--(BUSINESS WIRE)--Kicking off Sunday, September 9 and running through the end of the regular season on December 30, Buffalo Wild Wings today announced a new partnership with DraftKings for a custom game that is exclusively available in all Buffalo Wild Wings restaurants this 2018 football season. Alongside the DraftKings partnership, the brand is revealing a new advertising campaign, titled “Escape to Football”. A football-focused menu will debut September 6 and include $5 and up offerings on specialty food and beverage rounding out a unique experience for guests.