On July 4, Marcus Lemonis, CEO of Camping World, identified his company (through Twitter) as the new title sponsor of Shreveport's bowl game. Very excited to announce that @CampingWorld will be sponsoring the #independencebowl@theACC@SEC@ESPNCFB#campingworldindepencebowl— Marcus Lemonis (@marcuslemonis) July 4, 2015