November 23, 2014
Cardiac Science signs on as official sponsor for City of San Diego

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DOWNTOWN SAN DIEGO — San Diego expanded its thriving corporate partnership program on Tuesday by naming Cardiac Science Corp. of Wisconsin the official supplier of the city’s automated defibrillators — paddles used to shock people having a heart attack.The deal, which the City Council unanimously approved Tuesday, could yield well over $1 million in revenue during the next five years. Cardiac Science has agreed to pay the city $210,000 per year, plus a share of additional revenue the sponsorship deal produces for the company.The contract covers two years, but the company has the option to lengthen it to five.Cardiac Science joins five other corporate partners who generate $745,000 a year in revenue and benefits for the city, said Natasha Collura, the city’s director of strategic partnerships.They include Toyota, which is providing the city lifeguard vehicles over a four-year period — estimated at a $1 million value. The other partners are Sprint Solutions, Canteen Vending, Service Line Warranties of America and San Diego Metropolitan Credit Union.Since it was created in 1999, the city’s sponsorship program has generated nearly $20 million. Among previous partners are EA Sports, Ford Motor Company and Evolution Film.Tuesday’s deal would make Cardiac Science a partner with the San Diego Fire-Rescue Department’s Project Heart Beat, which places defibrillators in public locations around the regionEvery city parks and recreation facility, most libraries and some police cars have the devices. They have saved 126 victims of sudden cardiac arrest in 13 years, city officials said last month.Statistics presented by the city show that if you suffer a heart attack outside of a hospital, your chances of survival are 5 to 8 percent. Those odds rise up to 70 to 80 percent if a defibrillator is used within two minutes of a heart failure.
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