November 06, 2014
Carlsberg signs on as official sponsor for FA Cup

Participating in this sponsorship deal:

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The announcement comes just a day after it emerged that the FA was looking to use its new deal with Anheuser–Busch InBev’s Budweiser, thought to be worth around £8m, to promote the FA Cup globally, specifically to push the brand in the US, China and the Middle East.
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