BLACKHAWKS, CHICAGO BOARD OPTIONS EXCHANGE ENTER CORPORATE PARTNERSHIP; CBOE To Be Exclusive "Presenting Sponsor" Bell ringing video now available! CHICAGO, June 7, 2008 - The Chicago Blackhawks and Chicago Board Options Exchange (CBOE) today announced a multi-year agreement establishing CBOE as the "presenting sponsor" of the Chicago Blackhawks. "The Blackhawks are very proud to have the Chicago Board Options Exchange as our presenting partner," said John McDonough, Chicago Blackhawks President."This exclusive sponsorship will maximize exposure for both the Blackhawks and for CBOE as the largest options exchange in the U.S." As part of the sponsorship, two premier-location "CBOE seats," which will be situated on the glass at center ice, between the Blackhawks and visiting team player benches, will be auctioned for each home game. "CBOE is delighted to share in the excitement surrounding our own hometown hockey team," said CBOE Chairman and CEO William J. Brodsky."Having exclusive 'presenting sponsor' recognition across all of the Blackhawks' promotional avenues was a very appealing proposition, and the CBOE seats being auctioned off are sure to be among the hottest tickets in town." To kick off the agreement, Blackhawks officials and alumni Stan Mikita, Denis Savard, Bobby Hull and Tony Esposito will visit CBOE's trading floor on Tuesday, July 8, to ring the Opening Bell.Media are invited to attend the bell-ringing ceremony at 8:30 a.m.Although there will be no formal press conference, officials will be available following the bell-ringing ceremony and tour of the floor to briefly answer questions about the sponsorship. This is the second time this year that CBOE has forged an exclusive partnership with a major Chicago sports team. In March, CBOE and the Chicago Cubs unveiled a plan to launch the first-ever auction of 70 Chicago Cubs home game season tickets as well as front-row seating behind home plate in conjunction with a naming-rights partnership between the two organizations.The Blackhawks partnership is similar, offering integrated marketing components, including extensive in-stadium and external promotion.The "CBOE seats" will be auctioned, similar to the Cubs' ticket auction, through www.chicagoblackhawks.com and via the CBOE's website at www.cboe.com. CBOE, the largest options marketplace in the U.S. and the creator of listed options, is regulated by the Securities and Exchange Commission (SEC).For additional information about the CBOE and its products, access the CBOE website at: www.cboe.com. Blackhawks contact: Brandon Faber (312) 455-7060 email@example.com CBOE Contacts: Gail Osten (312) 786-7123 firstname.lastname@example.org Gary Compton (312) 786-7612 email@example.com CBOE® and Chicago Board Options Exchange® are registered trademarks of Chicago Board Options Exchange, Incorporated. This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any state or jurisdiction in which an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended. In connection with the proposed restructuring transaction, CBOE Holdings, Inc. ("CBOE Holdings") has filed certain relevant materials with the United States Securities and Exchange Commission (SEC), including a registration statement on Form S-4. Members are encouraged to read the registration statement, including the proxy statement/prospectus that are a part of the registration statement, because it contains important information about the proposed transaction. Members are able to obtain a free copy of the proxy statement/prospectus, as well as the other filings containing information about CBOE Holdings and the Chicago Board Options Exchange, Incorporated ("CBOE"), without charge, at the SEC's Web site, http://www.sec.gov/, and the companies' website, http://www.cboe.com/.In addition, CBOE members may obtain free copies of the proxy statement/prospectus and other documents filed by CBOE Holdings or the CBOE from CBOE Holdings by directing a request to the Office of the Secretary, CBOE Holdings, Inc., 400 South LaSalle Street, Chicago, Illinois 60605. CBOE Holdings, the CBOE and their respective directors, executive officers and other employees may be deemed to be participants in the solicitation of proxies in connection with the proposed transaction. Information about the directors and executive officers of CBOE Holdings and of the CBOE is available in the prospectus/proxy statement.
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