November 06, 2014
CenturyLink signs on as naming rights partner for Seattle Seahawks

Participating in this sponsorship deal:

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Qwest purchased naming rights to the stadium in 2004 in a sponsorship deal that runs through 2014 with a five-year renewal option, reportedly paying an estimated $75 million. The fact the deal might run out in three years, though, means there’s no guarantee the new name will last for long. It’s a far cry from places like Fenway Park, which was named in 1912 after the Boston neighborhood in which the stadium resides and hasn’t changed.
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