MINNEAPOLIS, Jan. 11, 2011 /PRNewswire/ -- FLW Outdoors announced an extension of their partnership with Chevy, one of America's most iconic brands, through a multiyear sponsorship. Chevy, a longtime partner and supporter of tournament fishing, has supported FLW Outdoors since its inception in 1996, making this their 16th year as the official vehicle of FLW Outdoors.