November 06, 2014
Chevrolet signs on as presenting sponsor for Woodward Dream Cruise

Participating in this sponsorship deal:

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For much of the last decade, General Motors had been a key sponsor of the annual classic car show, said Tony Michaels, executive director of Woodward Dream Cruise. But as the auto industry crashed, automotive sponsors dropped away, resulting in a combined loss of more than $100,000, Dream Cruise officials said in 2009.
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