<p>The Adelaide Crows are partnering with one of the world’s largest air carriers with China Southern Airlines signing a two-year sponsorship agreement.<p>The airline will be prominent across the Club’s large and growing digital platform, as well as home match days where there will be some engaging initiatives for Crows fans.<p>China Southern Airlines, which began flying to and from South Australia last December, is also the personal sponsor for Adelaide’s coaches.<p>It has 100,000 employees across the world, operates more than 2000 flights daily to 208 destinations in over 40 countries and regions, and boasts China’s highest safety rating.<p>Crows Chief Executive Andrew Fagan described the agreement as a significant moment in the Club’s evolution.<p>“China Southern Airlines is the biggest air carrier in Asia and fourth largest in the world and we are excited to be working with a company of its size,” Fagan said.<p>“In a competitive environment, we put forward a compelling proposal and it is pleasing to be recognised as a brand and organisation with international appeal.<p>“We are committed to driving positive outcomes and exploring innovative ways to enhance our partnership and in turn bring benefits to both China Southern Airlines and our Club.”<p>China Southern Airlines Australian and New Zealand Managing Director Louis Lu said Adelaide’s reputation, professionalism and passionate following were driving forces behind the partnership. <p>“We are both large organisations within our respective industries and share a similar passion for what we do,” Lu said.<p>“Our airline is committed to being part of the South Australian landscape and feel the Crows can help us reach out to as many people as possible throughout the State.”