August 18, 2015
Chiquita signs on as official sponsor for Minions

Participating in this sponsorship deal:

Open uri20141112 50798 66lzy3 Minions poster
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Dive Brief: Chiquita and Universal Pictures are marketing the “Minions” movie with an interactive mobile campaign that uses scannable labels.Capitalizing on the Minions' marketability, the two brands are bringing mobile gaming and the bubbly characters together for an interactive grocery shopping experience.Shoppers can scan labels on bananas in stores for prizes and games. The mobile campaign doesn’t require downloading an app. Dive Insight:
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