Cholula hot sauce is a brand of chili-based hot sauce, manufactured in Chapala, Jalisco, Mexico, and licensed by José Cuervo. It rates 3,600 on the Scoville scale.[1] The product is packaged with an iconic round wooden cap in various colors. Five varieties of Cholula are widely marketed in North America, including Original, Chipotle, Chili Garlic, Chili Lime, and Green Pepper.[2] Brand name[edit]