Cigna’s latest expression of its Together, All the Way.™ brand kicked off this week in a new advertising campaign, “America Says Ahhh,” across TV, digital and social platforms. Using consumer insights showing that Americans want to be in control of their health, yet are unaware of key preventive care benefits, Cigna is championing preventive care – a misunderstood and often forgotten part of wellness. The campaign ties to Cigna’s business goal of keeping people well so they can lead healthy, productive lives and reduce the risk of financial hardship from health care costs. In addition, ads in national and key markets reinforce Cigna’s wellness partnership with its customers.