November 06, 2014
Citi signs on as official sponsor for Katy Perry

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NEW YORK, Sept. 23, 2013 /PRNewswire/ -- Citi (NYSE: C) today announced the launch of an extensive collaboration with superstar Katy Perry in conjunction with the release of her third studio album, PRISM, due out on Capitol Records on October 22, 2013. Citi will partner with Katy Perry on a special event on October 23, "Katy Perry's: We Can Survive" at the famed Hollywood Bowl in Los Angeles. The special concert event benefits Young Survival Coalition and will be produced by CBS Radio. The performance will celebrate the release of her highly-anticipated album and will be her only U.S. concert performance this year. Citi will offer preferred seating and a unique pre-show experience with Katy exclusively for Citi ThankYou cardmembers starting tomorrow, in celebration of new entertainment benefits of the Citi ThankYou Preferred credit card. Citi will also offer a pre-sale to Citi credit and debit card customers where they can purchase tickets prior to the general public, starting September 24 on As part of this strategic relationship, Citi will also partner with Katy Perry on her future tour.
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