The Packers have formed an exclusive partnership with The Coca-Cola Company, as Coca-Cola becomes the official soft drink of the Packers and Lambeau Field. Under the deal, Coca-Cola will have exclusive pouring rights at Lambeau Field and will receive signage throughout the stadium, including on the JumboTron, in the concourse area and in the Lambeau Field parking lot. Coca-Cola will also sponsor the Packers' Junior Power Pack Clinics, a series of youth football camps, as well as the Women Love Football program, which educates women about football. Coca-Cola Classic is the official soft drink of the NFL (Packers). In Green Bay, Mike Hoeft writes Coca-Cola "has shut out rival RC Cola ... Gone is the RC product line of Diet Rite, Dr Pepper and 7-up. In its place are Coke products, including Coca-Cola Classic, Diet Coke and Sprite." Packers Marketing Dir Jeff Cieply said that soft-drink sales "have climbed as more choices are offered." Cieply also said that concession stands may add Coca-Cola products Mr. Pibb and Mello Yello. Cieply: "We'll continue to tinker with the menu and figure out what people want" (Green Bay PRESS-GAZETTE, 10/5).
Read more at www.sportsbusinessdaily.com »