July 16, 2015
Coca-Cola signs on as official sponsor for J.W. Anderson

Participating in this sponsorship deal:

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The partnership is part of a long-term strategy for Diet Coke, which aims to align itself with young fashion-savvy women by creating limited edition products alongside some of the most famous names in fashion. It also aims to tie into its ‘Regret Nothing’ tagline that serves as a reminder for people to embrace their impulsive sides.
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