April 13, 2015
Coca-Cola signs on as official sponsor for U.S. Soccer

Participating in this sponsorship deal:

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MLS had been with PepsiCo Inc. since its inception in 1996. The league has doubled in size since then, and attendance has risen to an record high. The Pepsi contract expired in December and Coke won the bid through Soccer United Marketing, MLS’s commercial arm, which also represents U.S. Soccer and the Mexican national team’s American games.
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