VILLANOVA, Pa., Dec. 22, 2008 – Villanova University has entered into a long-term contract with The Philadelphia Coca-Cola Bottling Company, making Coca-Cola products the “official beverages” of Villanova University in its dining halls, retail cafes, convenience stores and vending machines, effective in January. In exchange, Coke becomes an official partner and sponsor of Villanova University Athletics while also providing its marketing expertise and financial strength to an already long list of University corporate partners.