HOPLAND, Calif., May 6, 2020 /PRNewswire/ -- In a collective first for both the wine and digital music industries, Frontera—the #1 South American popular import brand in the U.S.2—has introduced a groundbreaking collaboration with music streaming service Spotify® to curate playlists tailored to specific wines in the Frontera portfolio. Spotify's nearly 100 million users in the U.S. can now scan the code on any Frontera bottle from within the Spotify app to launch a customized playlist that suits the style of wine in their glass.