July 17, 2015
Consumers Energy signs on as presenting sponsor for Au Sable River Canoe Marathon

Participating in this sponsorship deal:

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"About 50,000 spectators gather every year in northeast Michigan for the AuSable River Canoe Marathon. Through our technology sponsorship, for the first time, all the competitors' canoes will be equipped with satellite GPS tracking devices so that fans around the world can see how their favorite paddlers are faring against the competition in near-real time," said William Schoenlein, manager of hydro and renewable generation for Consumers Energy. "The AuSable River, Consumers Energy hydro facilities and this canoe marathon are inextricably linked, and we're pleased to support this significant, fun Michigan event."
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