December 28, 2014
Continental Tire signs on as official sponsor for Louisville Cardinals

Participating in this sponsorship deal:

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The company has entered a multi-year college basketball partnership with International Management Group (IMG) property schools and Learfield property schools. The partnership names Continental Tire as the Official Partner of Basketball for the schools and includes courtside LED signage at each home game, in-stadium activation, and a targeted TV package for a total of 381 games per season.
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