March 10, 2016
Cooper Tire signs on as official sponsor for Pac-12 Conference

Participating in this sponsorship deal:

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Cooper’s sponsorship is designed to reach basketball fans from buzzer to buzzer during the 2016 Pac-12 Men’s Basketball Tournament, March 9 - 12 at the MGM Grand Garden Arena in Las Vegas. The partnership includes television commercials, digital and social media assets, in-arena and courtside signage, as well as activation at the tournament. Cooper will also have use of the Pac-12 Men’s Basketball Tournament logo for its marketing campaign.
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