“The partnership with Phoenix International Raceway places the Blue Jeans Go Green™ denim recycling program in the unique position of being both in the national and regional spotlight,” said Andrea Samber, Co-Director, Strategic Alliances, Cotton Incorporated. “The NASCAR audience is large and diverse and Cotton Incorporated is excited to be able to promote its environmentally-responsible program to keep old denim out of landfills and give it new life by converting it into denim insulation for communities in need.”The Blue Jeans Go Green™ 200 will be supported by an at-track recycling program in which race weekend attendees will be able to drop off any type of denim at one of four recycling collection bin locations that will be set up around the track. Phoenix International Raceway is proud to provide a 20 percent discount on tickets to the November 2014 PIR NASCAR Nationwide Series race to fans who recycle denim with Blue Jeans Go Green™ during the Spring race weekend. The denim will then be converted into UltraTouch™ Denim Insulation by Bonded Logic, located in Chandler, Ariz.“We are thrilled to welcome Cotton Incorporated and the Blue Jeans Go Green™ program to Phoenix International Raceway as the title sponsor of our Nationwide event,” said Bryan Sperber, President of Phoenix International Raceway. “We are tremendously proud to be associated with such a great organization and I encourage our fans to recycle their jeans and denim to this great cause.”To date, Blue Jeans Go Green™ has diverted more than 600 tons of waste out of landfills and generated approximately 2 million square feet of UltraTouch™ Denim Insulation to assist with building efforts in communities in need. Habitat for Humanity Central Arizona will be one of the primary beneficiaries of insulation manufactured from denim collected during the Blue Jeans Go Green™ 200 race weekend.“We are new to NASCAR but have learned quickly that the sport’s fans are incredibly brand loyal,” Samber said. “If that support translates into participation in this cause marketing program then the Blue Jeans Go Green™ 200 event has the potential to be the largest weekend collection since we introduced the denim recycling program in 2006.”PaddockTalk Perspective