• Club's first partnership in digital music streaming • United players feature in video to celebrate deal (NYSE:MANU) Manchester United has today announced a ground-breaking new partnership with Deezer, one of the world’s leading digital music platforms. The arrival of the club’s first Official Audio Streaming Partner has been celebrated by United players, along with legend Rio Ferdinand, sharing their passion for a variety of musical genres in a video being released today. As a global partner, Deezer will enhance the user experience on Manchester United channels, with fans able to access more than 43 million tracks and 40,000 pieces of broader audio content such as podcasts. United fans will also be able to experience the service’s signature feature, ‘Flow’, which automatically gives each user a personal soundtrack, put together by a combination of Deezer’s in-house musical curators as well as algorithmic data.
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