Snapshot
December 22, 2016
Diageo signs on as official sponsor for Force India F1

Participating in this sponsorship deal:

Data 255px racing point force india logo
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<p>Force India will run Johnnie Walker branding in Formula 1 next season as part of a new multi-year deal, Autosport has learned.<p>The Diageo alcohol brand has been in F1 since 2005, when it joined forces with McLaren.<p>After celebrating a 10-year partnership with the team it extended its deal in early-2016, with next year the final season of that agreement.<p>That means Johnnie Walker branding will feature on both Force India and McLaren cars in 2017, although it is expected to be more prominent on the cars of the Silverstone-based team.<p>Diageo, which in recent years has acquired a controlling stake in Mallya's former business United Spirits, has been involved with Force India through its Smirnoff brand since 2014.<p>Johnnie Walker logos will replace Smirnoff on Force India's cars for next year.<p>Force India enjoyed its best F1 season in 2016, finishing fourth in the constructors' championship for the first time, two places ahead of McLaren.
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