NEW YORK, Oct. 10, 2016 /PRNewswire/ -- Buchanan's, one of the world's most iconic and awarded luxury Scotch whisky brands, announces the launch of a new, national marketing campaign ­– Es Nuestro Momento. The 360 campaign aims to empower a new generation of Latinos with the belief that their cultural pride is key to unlocking true greatness. The campaign – developed in collaboration with Anomaly – premiered Sunday evening.