November 06, 2014
Diageo signs on as official sponsor for The Ryder Cup

Participating in this sponsorship deal:

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The agreement will see Diageo use its portfolio of premium beverage alcohol brands to promote The 2014 Ryder Cup around the globe in partnership with Ryder Cup Europe. Central to the partnership will be Johnnie Walker, the world’s number one Scotch whisky and the first Scottish brand to enjoy Official Partner status for the tournament. 
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