November 06, 2014
Dickies signs on as title sponsor for Dickies Shootout

Participating in this sponsorship deal:

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For more than nine decades, leading global workwear brand Dickies has evolved from a bib overall manufacturer to an internationally renowned provider of authentic, innovative performance workwear. As an extension of that ongoing dedication to performance, Dickies will assume entitlement of the highly anticipated men’s college basketball double-header at the Toyota Center in Houston later this month. Taking place on December 21, the Lone Star Showcase has been renamed the “Dickies Shootout presented by Target,” pitting crosstown rivals Rice vs. Houston at 3:30 p.m. CT; followed by Texas A&M vs. Oklahoma at 6 p.m.
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