NEW YORK & IRVINE, Calif.--(BUSINESS WIRE)--The Dodge brand and Specific Media, a next-generation media platform company, today announced that they’ve teamed up for season three of the hit online show, “Jen and Barb, Mom Life.” As the show’s exclusive auto sponsor, Dodge will be featured throughout the 2011 season. In addition, the brand will be incorporated into the Mom Life story line for several custom episodes. As part of the sponsorship, show hosts “Jen and Barb” will also drive Dodge vehicles during webisodes to further integrate the brand into the video series.